Comments on: New Toys, Old Thinking – Advertising in a new age http://justanotherdeveloper.co.uk/uni-stuff/dissertation/new-toys-old-thinking-advertising-in-a-new-age/ Wed, 09 May 2012 11:37:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gavin Williams http://justanotherdeveloper.co.uk/uni-stuff/dissertation/new-toys-old-thinking-advertising-in-a-new-age/comment-page-1/#comment-498 Gavin Williams Thu, 25 Feb 2010 12:02:58 +0000 http://justanotherdeveloper.co.uk/miscellaneous/new-toys-old-thinking-advertising-in-a-new-age/#comment-498 It seems like the current trend, as with all trends like twitter, facebook and myspace will be to integrate the world's greatest database of user information into advertisements... facebook connect. It seems like the current trend, as with all trends like twitter, facebook and myspace will be to integrate the world’s greatest database of user information into advertisements… facebook connect.

]]> By: Antony Kennedy http://justanotherdeveloper.co.uk/uni-stuff/dissertation/new-toys-old-thinking-advertising-in-a-new-age/comment-page-1/#comment-497 Antony Kennedy Thu, 25 Feb 2010 11:55:39 +0000 http://justanotherdeveloper.co.uk/miscellaneous/new-toys-old-thinking-advertising-in-a-new-age/#comment-497 Great post. I think advertisers fail on TV, because of the short attention span of today's typical viewer. When the break is guaranteed to run for several minutes it is safe to do something else or make tea without fear of missing some of your TV programme. Online advertising is typically 15 seconds or less - and this works perfectly. It is slightly irritating in that it is not yet well targeted, but not enough to stop me watching the content. My focus is much stronger on this advertising than it would be on TV. Some advertisers try for the the thirty seconds plus video clip, but this is invasive - especially flash that plays audio without asking (I would refuse to work with advertisers that supplied those). The alternatives are lower-third advertising (which is actually very annoying, but interactive) and in-show advertising (or product placement), when the host of the show promotes a product as part of the show itself for example. I think we are not far from the point where advertising moves from irritating to useful, and I am looking forward to this. If I get useful advertising, and free content - I'm all for it. Great post.

I think advertisers fail on TV, because of the short attention span of today’s typical viewer. When the break is guaranteed to run for several minutes it is safe to do something else or make tea without fear of missing some of your TV programme.

Online advertising is typically 15 seconds or less – and this works perfectly. It is slightly irritating in that it is not yet well targeted, but not enough to stop me watching the content. My focus is much stronger on this advertising than it would be on TV. Some advertisers try for the the thirty seconds plus video clip, but this is invasive – especially flash that plays audio without asking (I would refuse to work with advertisers that supplied those).

The alternatives are lower-third advertising (which is actually very annoying, but interactive) and in-show advertising (or product placement), when the host of the show promotes a product as part of the show itself for example.

I think we are not far from the point where advertising moves from irritating to useful, and I am looking forward to this. If I get useful advertising, and free content – I’m all for it.

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